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Martin Stockburger #teamkoncept


Since I founded KONCEPT HOTELS more than three years ago, I have been driven by the vision of a fair, digital and more efficient hotel industry.

The questions and problems of that time have now been heightened by the challenges of today, and companies that are positioned improperly and work inefficiently in terms of costs are on the verge of collapse. And with them the jobs of millions of passionate hosts.

The past years have shown that with KONCEPT HOTELS we have created a sustainable hotel product that stands firm in times of crisis through flexibility and digitality and wins the hearts of our guests in times of economic upswing through the lightness and positive message of a better world.

With A LOT OF GOOD KONCEPTS, we are now taking our ideas, our award-winning digital know-how and our passion for a better hotel industry out into the world. It is more than a hotel franchise. We see it as an invitation for you to take your business into the future today.

I look forward to it!

Martin Stockburger
Founder & Managing Director


Anyone who wants to run a successful hotel today must, more than ever, keep an eye on the profitability of operations and sales.

In A LOT OF GOOD KONCEPTS, we therefore combine not only our digital know-how, which has been awarded the cross-sector Digital Leader Award, but also our many years of experience in operating and marketing accommodation facilities with a wide variety of location conditions.

The cost-efficient operating concept, which focuses on the holistic automation of all processes, also enables us to manage hotels of all sizes with proven economic success.


Are you still looking through the jungle of the many hotel tech providers who promise you a rosy future with their product?

We also had to work hard to acquire our know-how and manage to embed the promises of the best-of-class providers operationally seamlessly into operational processes through lived agility.

Through our interdisciplinary teams we have created an expertise at KONCEPT HOTELS that is almost unique in the industry and which we would like to pass on to you in order to make your business strong for the future.

Let’s master the way there together!


The challenges facing the hotel industry today are many times more complex than they were a few years ago.

Without a razor-sharply positioned product, without cost-efficient operational management, without a holistic marketing and sales strategy and without a future- and crisis-proof concept, neither banks nor guests can be convinced today.

We manage our KONCEPT HOTELS in the most diverse destinations – from international metropolises to medium-sized district towns – with outstanding success. Not only the key figures, which are all above the market average, speak for this. It is also the fact that, despite all current adversities, we still manage to make sufficient investments in accordance with our sustainability strategy.

A LOT OF GOOD KONCEPTS - digitales Hotel Franchise


Making the world around us a little better every day is a puristic intrinsic motivation.

For far too long our industry has relied on growth alone and ignored the effects of its actions. Even long before sustainability became a buzzword, we were already taking a holistic approach that went further than most of the common certifications in the hotel industry require.

We think about our employees, about our cities, about the living conditions of the people who work in and for the hotel industry. We think about the environment, about the finite resource water, and about the way our electricity is produced. We think about mobility, gender equality and attractive jobs.

We think and then we act.

What would it be like if we were to go down this road together? With your company and your guests, who will be enthusiastic about your social commitment.


Our hotels all have their own charm, their own history and are embedded in an environment that is part of this identity.

Your hotel will be no different, and therefore it is our wish to preserve the individual identity of your hotel.

Where in other hotel franchises uniform hotel products are created that can hardly be distinguished from each other, we attach great importance to the local charm that your guests appreciate, not only in marketing and design.

Although your hotel is part of the big picture with A LOT OF GOOD KONCEPTS, people come to your hotel because of you – not because of us.

We want to make it possible for you that they will continue to do so in the future.


Do you want to lead your business into the future or do you have an exciting hotel project for which you would like to bring even more expertise on board? Then our case study is the perfect start for a joint discussion.

Please fill in the form and you will have our exclusive case study with all relevant key figures in your inbox. We would also be happy to arrange an initial call to discuss the successful implementation of your project.

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